MEDIA ALERT| NEW DAY PROCLAMATION: INTERNATIONAL BOW DAY – August 19

International Bow Day - August 19

INTERNATIONAL BOW DAY

Adding accessories makes just about any look so much better. On August 19, International Bow Day recognizes the accessory that has been changing fashion for centuries – bows!

During the 18th century the bow was primarily worn by men, but as fashion trends changed women wore the accessory in a variety fabrics, sizes and styles. Since then, bows have never really gone out of style, though the placement and designs have changed according to the whims of fashion.

On International Bow Day, celebrate your style with bows not only in your hair but on a whole range of fashion accessories – there is something for everyone!

HOW TO OBSERVE
Wear your favorite bow accessories and use #InternationalBowDay and #itsatclaires to share on social media.

Tag us on Instagram:
@ClairesPress @clairesstores @claireseurope @icingstores
#DestinationClaires
#PartyStartsAtIcing

HISTORY
Claire’s founded International Bow Day to celebrate and share the versatile, lasting global trends of the bow. Claire’s has a full range of bow accessories for girls no matter what their style! Customers can find bow themed product in almost every category carried by Claire’s.

The Registrar at National Day Calendar declared International Bow Day to be observed annually beginning in 2017.

About Claire’s:
Claire’s® is seen as one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and kids. Our goal is to be the emporium of choice for all girls (in age or attitude) across the world. We deliver this by offering a range of innovative, fun and affordable products and services that cater to all of her activities, as she grows up, whenever and wherever; becoming a “Girl’s Best Friend” and her favorite shopping destination! Our broad and dynamic selection of merchandise is unique, and over 90% of our products are proprietary. Claire’s® offers a differentiated and fun store experience with a “treasure hunt” setting that encourages our customer to visit often to explore and find merchandise that appeals to her. We believe that, by maintaining a highly relevant and ever changing merchandise assortment, offering a compelling value proposition, delivered in a fun and accessible way, Claire’s® has universal appeal to teens, pre-teens and kids.
According to our estimates, Claire’s® has over 95% brand awareness within this group in our largest markets. As of January 31, 2017, Claire’s® had a presence in 49 countries through the 2,414 company operated Claire’s® stores in North America and Europe, 933 concession store-in-stores and 584 franchised stores in numerous other geographies, namely the Middle East, Central and Southeast Asia, Central and South America, and South Africa.

Madeline Carlson
PR + Event Coordinator | Claire’s + Icing
2400 W. Central Rd | Hoffman Estates | IL | 60192
(847) 765 2134

Amy.Caruso@claires.com
Julia.Rimes@claires.com
Tucky.Dangamuwa@claires.com
Eleanor.Jack@claires.com

Tag us on Instagram:
@ClairesPress @clairesstores @claireseurope @icingstores
#DestinationClaires
#PartyStartsAtIcing

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